Max Hitchins APS FASI AAMI - World President - Chair - International Federation for Professional Speakers
Read The Hospitality Jungle, Dr. Max's HOT new book about how to succeed in the hospitality industry. This book was written for hospitality industry people. It is for those who are and those who aspire to be 'people' professionals. It applies to those working in the world's largest hotels through to the Mum and Dad operations in small towns. It will prove to be the best and most inexpensive investment in staff training you or your company has ever made. Would you like to be the highest paid executive on your team? Then you need Dr. Max's FREE Hospitality Industry Secrets, Tips, Tonics, Remedies, Scams and Medicines
Dr Max and his boomerang principle .... Perhaps one of the oldest business principles ... What you send out - comes back
Dr Max learns from the animals - See Dr Max's Zebra Marketing Principle
Inside Business Success
The Doctor features on the cover of this leading Australian Business Magazine..... Yes... "Inside Business Success" featured Doctor Max in a five page feature article on Creative Thinking and Thinking outside the Box.
We have recently created a new ideas web page. Years ago my Dad said to me "Showing is better than telling!" So we've created a page that shows as well tells about some great marketing ideas.
Earning the Right To Do Business
Just For Fun
Hospitality Industry Secrets, Tips, Tonics, Remedies, Scams and Medicines
The key to earning more is to learn more, know more, contribute more until you become the most knowledgeable and valuable person in the operation. Be it a Hotel, Motel, Restaurant, Club or any other type of tourism or hospitality business the answer to becomming the highest paid executive on the team is simply to be worth more. The founder of National Speakers Association in Australia, John Nevin, tells this wonderful story about a National Cash Register salesman who year after year was the top producer in the Company. Leading up to an annual convention he was askedddd if he would do a keynote presentation and speak to the attendees and tell why he was so successful. When it was time for his presentation he strode to the lectern and said "The reason I sell more National Cash Registers than anyone else in the company is because I know more about National Cash Registers than anyone else in the company!" He then returned to his seat and sat down!
What is Zebra Marketing?
Max's Zebra Marketing Principle states "If you take time to think about standing out from the herd, you can achieve low budget and often no budget marketing."
In any small business (a business with annual turnover less than $10,000,000) it is difficult to gain market prominence. We simply do not have the budgets utilized by the larger national and multi-national companies. They certainly use the Zebra marketing principle! (I never see a Toyota without thinking of jumping in the air and clicking my heels....) However, their use of Zebra marketing is dependent on enormous advertising budgets. In small business we don't have those huge budgets to play with, hence we have to "do it smarter".
Our booklet, The Zebra Marketing Principle, tells of:
Why "Zebra" marketing you ask? Visualise animals grazing in the leafy plains of Africa. The Zebra is easy to see because of its stripes. We focus on the Zebra, we remember the Zebra, we easily recall the Zebra. Our booklet is inspired by the Zebra.
Make Zebra Marketing work for you
Explosive Ideas for Gaming Operators
The "hottest" book in the world - if you are a gaming operator. Read about:
............and much much more.
105 Explosive Marketing Ideas for Gaming Operators
A keynote presentation of up to 60 minutes or a half-day workshop by the authors Dean Egan and Max Hitchins. Dean and Max use overheads, handouts and films detailing:
365 Marketing Ideas
A one-day session based on Max Hitchins' best-selling book 365 Marketing Ideas for the Hospitality Industry. It will help you:
Explosive Marketing Ideas 10 Explosive Marketing Ideas
(a keynote presentation of 30 - 45 minutes)
30 Explosive Marketing Ideas
(a 3 hour workshop)
Designed to give your team:
"My Managing Director questioned my sanity in bringing an Australian across the world to deliver "30 Explosive Marketing Ideas", at the opening of our convention season in Iceland, to business people of Reykjavik. Now I am hailed as a genius. You were superb. Everyone is raving about your simple, yet effective ideas."
--- Magnea Hjalmarsdottir, Scandic Hotel Loftleidir & Esja, Reykjavik
The Zebra Marketing Principle
(How to "stand out" from the herd)
A keynote presentation up to 75 minutes.
Incorporating:
Scams, Shams, Cheats, Crooks and Frauds
A very funny (and very serious) keynote presentation of 30 - 45 minutes looking at scams and the scammers. You will hear of:
At 17 years of age, because of the untimely death of his Dad, Max Hitchins was pitched into running a country pub. He was, then, the youngest hotel operator in Australia...possibly the world. Max believes every con man in Australia has attempted (and most succeeded) in cheating and defrauding him in some way.
If your business is the hospitality or gaming industries this presentation could save you hundreds of thousands of dollars. Max believes in the old adage "If I get cheated once it's bad luck. If I get cheated twice, it's bad management." Bottom of Form
What are you doing for the rest of your life? This is for companies who may be restructuring and wish to provide employees with an insight into the hospitality industry.
In this session, Max shares ideas on:
Max began running a hotel at the age of 17. He currently owns and operates several hotels and taverns. Hence, he is eminently qualified to share ideas about entering the hospitality business. Since 1988, Max has lectured at NSW TAFE to the new licensees entering the industry. As a result of these lectures, Max wrote his first book Hands On Hospitality. The book is, as is this presentation, designed for people entering or thinking about buying a Pub, a Motel or a Restaurant.
How High Can You Jump A keynote inspirational address, from 30 - 60 minutes, tailor-made to help your team:
Using a high jump bar as a dramatic visual, Max will take your team through the 'height barriers' they will meet in everyday business and life. He shares glimpses of days in the lives of the famous and the not so famous people who have faced similar 'height barriers.' He tells how they handled the challanges. His stories will take your team on a roller coaster ride of emotions. They'll laugh, they'll cry and most importantly they will realise how much ability they each have inside. He will assist your team to improve their performance and achieve goals they did not realise were within their reach.
The Boomerang Principle
What You Send Out Comes Back
A motivational keynote presentation of 30-45 minutes.
This presentation is designed to inspire and motivate your team to:
Among many stories, Max tells how using this principle has brought personal correspondence from President Bush and President Clinton.
The presentation builds to a climax where Max, demonstrating the principle, throws his boomerang over the heads of his audience.
Max is the only professional speaker in the world who throws an indoor boomerang over the heads of a convention audience.
Note: Special room dimensions are required for the boomerang to be thrown. E-mail us now at max@hitchins.com.au with details of your number of attendees and the length, width and height of your convention room and we will advise as to room suitability.
The ETR Principle
Earning the Right To Do Business A keynote presentation of 30-45 minutes or a 3-hour workshop session concentrating on building client relationships. The session will give your team:
The seminar "Earning the right to do business" you gave to our hotel staff was SUPER SUCCESSFUL! We have had immediate results. It was a pleasure working with a professional like yourself. --- Magnea Hjalmarsdottir, Scandic Hotel Loftleidir & Esja, Reykjavik, ICELAND
Fact, Fictions and Fables Of the Melbourne Cup
A keynote presentation of 30 - 45 minutes.
It includes rarely-seen films of early Melbourne Cups, and Max's favourite Cup stories including:
How to Plan, Write and Market a Best-Selling Book The Fact, Fiction & Fables of the Melbourne Cup story A keynote presentation featuring an insight into the writing, planning and marketing of a book that sold 10,000 copies in 10 weeks ... and is still selling.
Public Speaking Made Easy
A consultancy (one on one session) or a keynote session (for groups) to introduce you to the easy way to speak in public.
This session is designed to help you:
Some years ago, a study indicated the two things people feared most were death and public speaking! If you feel like this about public speaking why not learn from a leading professional. Max Hitchins was the 1995/96 Australian President of the National Speakers Association. As an international speaker he has spoken to audiences in Las Vegas, Washington, Orlando, Dallas, Honolulu, St Louis in America ..... and to audiences in Fiji, Kuala Lumpur, Singapore, New Zealand, Switzerland and Iceland. He knows anyone can develop their speaking skills. However, you must have a blueprint...must know the rules....must develop the techniques. Max will help you improve your performance beyond your wildest expectations.
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